PR & SOCIAL MEDIA
CONTIVENT ensures that your PR and social media plans meet with your marketing and business development goals – generating leads and increased awareness among decision-makers.
WHAT EXACTLY GOES INTO “PR”?
At CONTIVENT, the term “PR” covers both
traditional public relations and social media – both guided by proven
tools, tactics and measurements that are integrated into your overall marketing mix. Effective B2B PR is about being a valuable resource for relevant
media reporters and
key influencers – developing relationships and providing useful content and ideas that clearly distinguish your brand from the competition.
USING THE RIGHT TOOLS FOR THE JOB
CONTIVENT bases all of its PR efforts on metrics and data – in-depth research into the right
print, electronic and social media channels to reach your prospects. Whether it’s feeding digital channels with
fresh content, developing relationships with trade media, growing your base of social followers or creating targeted thought leadership campaigns through
email marketing, CONTIVENT
connects your business with the people whose interests are most closely
aligned with your brand.