BRANDING & REBRANDING
Your
“brand identity” is the combination of verbal, visual and emotional attributes that define your company and set it apart from the competition.
How your branding makes people feel and react are key drivers of brand perception?
JUST YOUR LOGO IS NOT YOUR BRAND Altitude specializes in creating new brand identities and revitalizing sluggish branding. But what exactly does that entail? Ask a design firm to create your brand, and they’ll design you a logo and a business card. Ask a web development agency, and they’ll program you a website. Altitude, on the other hand, brings
your branding to life.
A PROVEN BRANDING PROCESS
We begin the branding process by interviewing your executive team and developing a gap analysis. Then we write
comprehensive brand and we use this content to boost your
brand recognition through an integrated trade show, PR and trade advertising strategy. We manage your social and email marketing. We do all of this, and more.
REBRANDING AN ESTABLISHED COMPANY Companies that have been around awhile often find themselves forced to compete in an increasingly noisy and crowded industry. Let’s face it:
What got you where you are will not get you where you want to go. Altitude has extensive expertise in guiding established technology-oriented companies through the rebranding process – shedding baggage,
reestablishing market leadership and stimulating leads.
ADDRESSING THE NEEDS OF THE ENTREPRENEUR Launching a new company, a new product or a new service means unseating the competition and winning mindshare. Altitude has developed a highly effective, adaptive methodology that takes into account the rapid evolution cycle of early-stage technology companies. We guide your
marketing efforts by defining
the brand, building awareness, attracting investors, driving leads, arming the sales team and creating evangelists. There are many reasons WE execute consistent branding for companies and products. Its goal is always to lend the product or service a unique image which is relevant in its marketplace.
Important elements of branding include:
The brand name.
The graphic presentation in the form of colors, logo, font, and image style.
The design of the communication.
